Bitter Select Cl 100

Uniqueness, originality, flavor: in no other city in the world are these concepts more valued than in Venice. It's no coincidence that Select was born right here, in the Castello district, the historic heart of the city. It's 1920, and Venice is in the midst of post-World War I turmoil. The young Pilla brothers, with their distillery and their extensive experience in the art of liqueur making, seize the moment. During those years, the ritual of the aperitif was spreading, and Select quickly became its star. As was customary for aperitifs, it was mostly drunk neat, with the addition of soda or seltzer, but it was also mixed into numerous cocktails. By the mid-1960s, a new trend was beginning to spread in Venice, one that would explode in the 1970s when the Venetian Spritz became popular in the version we know today. A third ingredient was added to white wine and sparkling water: Select. Nearly a century has passed since then, but Select is still recognized today as one of the true icons of the Venetian aperitif, served by historic venues in the lagoon and by bartenders who love to experiment. Its refined aromatic profile and balanced bittersweet flavor make Select the ideal ingredient for the classic Venetian Spritz: a different, more sophisticated, and intense tasting experience that makes the celebrated aperitif cocktail even more unique. Inspired by Venetian tradition, the recipe is completed with a large green olive, just as it is still served today in the lagoon's most typical bars. This makes Select the ideal choice for those seeking something new and for anyone who loves to experiment.